6 Steps to Fixing the Convertion Rates for Entrepreneurs. A Bloom's Taxonomy Problem.

Webinar done, follow-up email done. Now all it was left was to wait for people to sign up for the new course.

She waited a day.

Then the next.

Crickets.

After the webinar, everyone was raving about how useful it was. They were asking for information on the course and were about to sign up right then and there.

Chris the friendly neighbourhood course creator was buffled.

What happened?

Why the change of heart?

She started She started thinking critically, thinking about it in terms of Bloom's Taxonomy.

The six steps to success with Bloom's Taxonomy

Step 1. Knowedge. What do I know?

Chris started looking for numbers for all the steps of the funnel. She answered the following questions:

• How many people signed up for the webinar?

• How many people attended?

• How much traffic the website got the to days after the webinar?

• What is the usual conversion rate for my webinars?

It's not hard to find these numbers, she just looked them up on the host platform dashboard.

Step 2. Comprehension. What do all this data tells us?

The webinar attendance and site traffic numbers were high.

Chris thought maybe something was happening after people got on her website.

Step 3. Application of field knowledge. What happened in the past?

She compared these last numbers to previous webinars.

What's the difference?

Was people doing something different back then?

Step 4. Analysis. Where is the drop-off?

Chris dug a bit deeper where the evidance was taking her.

People were leaving after getting on her website.

What was happening then?

She started looking more in depth into numbers from her sales page.

Step 5. Synthesis. Why could that be? How can I fix it?

Then she moved onto possible causes that would cause the numbers she had. She recalled a comment from her webinar about her slow-loading sales page and the difficulties of payments.

"That could fit!" she thought.

Step 6. What KPI shall I check to verify the issue has been solved?

She set up an A/B test with a simpler checkout page and waited for the final numbers.

She lived happily ever after

So maybe that was the issue.

Maybe not.

Maybe the payments were.

Maybe something else she hasn't thought of yet.

It doesn't matter.

She can uses this method reiteratively until she finds a solution. She will achieve success by following a method she can trust.

And to her next issue - aren't they always popping up in business?

And to her next fix and success.

And so on.