How Not to Misunderstand What your Business Tells You
- Cristina Zappullo
- Apr 21
- 2 min read
I see this all the time. Entrepreneurs starting to talk with their business and then.
Things happen.
Misunderstandings happen.
Mastering your business talk is not easy.
We will discuss how to handle these misunderstandings so that they don't disrupt your business.
Many people find the first insight and are eager to succeed.
They just jump in without double-checking.
This directly impacts the business.
Rushing to Succees will Kill Your Business
One of my mentors once told me: "There is a time for speed and a time for quality".
The time to turn insights into actions is definitely a time for quality.
Entrepreneurs rush into action for several reasons.
Overconfidance in their initial findings. Finding your first insight is a huge achievement. It's natural for beginners to be overconfident in any field.
Cognitive Biases. Validation needs to be done against different data or a new approach. It's essential to leave out personal feelings on a topic, even if it's difficult.
Pressure to Act Quickly. We all want our business to be successful and get more successful by the day. And we all want it yesterday.
Overlooking Data Complexity. Data can be complex and multifaced. It takes experience to learn to dive in deep.
Starting with insights is not dangerous. It is easy to do if you keep a few strategies in mind and apply them.
Here's how:
Step 1: Experts Shield From Misunderstandings
Experience is transferable.
Trust the expert to teach you their way of thinking and share their experience with you.
The expert will ask the right questions to reveal your thought process and identify any gaps in your thinking.
When I help entrepreneurs get their first steps into the Data world, my most asked question is "Why?".
Everyone hates it.
They'll come back later on to thank me for doing that.
Step 2: Double Check
No matter if you're working alone or with an expert, double-checking results is a standard procedure. In some fields it is called "validation".
It's not unusual to get distracted by something else and click the wrong button. Suddenly you have a result.
It's a mistaken result.
To avoid acting upon a mistake, always get the same information in at least two different ways.
The information is correct when it matches.
Step 3: Make Small Tests
Even if you double check, you might still miss something.
We are returning to the concept of data complexity.
It's easy to overlook the next layer of complexity.
To beat this issue, run a small test on a small group of clients.
If it succeeds, then it will make you much more confidant to take the leap with your whole company.
If it doesn't, you have lost little.
Entrepreneurs have drive, and they have it in spades.
Drive is the best fuel to propel your company forward.
Drive can make you also dive in too fast for your own good.
Setting up safety measures - and implementing them!! - is essential to ensure your company's continuous success.
Start Small
If you want to tests thewaters and start small, here is a good challenge for just that. Let me know how it went.
Wherever you decide to start from, just start.
Your company needs this.
You need this.
For a better success.
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